The bicycle was one of our inspirations when we created Ideal & Co in 2014. The lifestyle on two wheels attracts us for its freedom and ability to move around in a sustainable way. Dropped Magazine is essential reading for all cycling lovers, sharing stories and perspectives from a variety of cyclists, to encourage more people to get out and ride.

The magazine intends to promote the sport of cycling as an inclusive community, which has plenty of room for everyone to fit in: "We understand that cycling means different things to different people, for some it’s about racing, others about touring and for the rest, it’s just a way of life. Therefore we don’t label ourself as just a bikepacking magazine, instead we seek to create an inclusive community, whereby we have a great variety of contributors sharing their stories and insights into their respective worlds. We feel that by doing this, we will encourage more of our readers to challenge themselves and ultimately to encourage them to get out and ride and push their own limits".