Moliana tote bag was featured in UP Inflight Magazine, a TAP Airlines publication, and the article was the perfect excuse to present Ideal & Co to a very international crowd, check the article below or here: "Designers Rute Vieira and José Lima share a professional and personal life, values and dreams, as well as a burning desire to create beauty in conjunction with the national heritage they so admire. Ideal & Co, Living Heritage was set up in 2012, continuing the work of Rute’s grandfather, António Vieira, who, since 1935, bought and sold leather in a small village near Serra de Aire e Candeeiros Nature Park, in central Portugal. To minimise their environmental footprint, Ideal & Co continues to focus the selection of raw materials and entire manufacturing process in the park area, reintegrating different groups of skilled artisans working for themselves or in small workshops, using traditional techniques. The handbags, rucksacks, purses, tablet and smartphone cases, bicycle accessories (one of José’s passions) and other leather goods reflect the company’s ecological and sustainable nature via the exclusive 100% vegetable tanning process. Attractive, practical and environmentally friendly, each item is worthy of the brand motto: 'Some things stay with you forever!'."